The History of adidas Soccer
Players all over the world can be seen sporting adidas soccer shoes in their games, but how did those shoes become so popular? It all started in 1936, when Adi Dassler convinced U.S. sprinter Jesse Owens to use his shoes during the Olympics. After Owens corralled four gold medals, Dassler’s reputation as a quality shoemaker was forever cemented.
adidas went on to make apparel and other sporting goods for a wide variety of sports, but soccer, and especially soccer balls, has always been a mainstay for the company. While there have been a number of adidas soccer ball iterations, the company has had a long history of collaboration with the main governing body of soccer, FIFA. Adidas was commissioned to manufacture the official balls of the 2006 and 2010 World Cup matches.
Not only do they make some of the most famous balls, adidas has a long history of producing team uniforms. Almost every professional soccer league in the world has some kind of merchandising deal for adidas soccer jersey use, either for individual players, teams, or the entire league.
An interesting historical note regarding the famous “three stripes” logo that adidas currently uses today, according to Soccer Garage, is that it was not always theirs. It was sold to adidas by Finnish sports brand Karhu in 1951 for a couple bottles of whiskey and the modern equivalent of $1,694.